WHAT IS NOT IN THE WORLD
Bringing Forth Novelty
Our company is founded on the simple principle of creating timeless products that do not yet exist. Items of new, undiscovered worth that will bring happiness to the lives of our customers for decades, and even centuries to come. Pushing toward this grand vision is the obsession we are proud of bearing at Morita Aluminium Industry.
Product Concept
Although the basic methodology behind our development process simply focuses on the happiness of our customers, in realising each of our products we ask a simple question:
"Why was this product created?"
Can this product give a clear and simple answer? What problems does this product address? How does it differentiate itself? Before form or function, a product must openly express the reason behind its existence. This concept is at the heart of our process.
Design
Easy to use, and also beautiful.
We are careful to avoid using design only to add value to a product, or just to differentiate it from its competition. A product is the embodiment of its central concept, and this is what we consider design. It is an endeavour that has at its core careful planning and execution to deliver an appropriate price, ease of use and aesthetic beauty.
Design Awards
Why participate in international design awards? Because we consider them confirmation that our conceptual direction is in key with the movements of modern society. They are an objective evaluation of our aims, and this is the reason we approach award opportunities with enthusiasm and optimism.
Awards:
| 2015 | iF Design Award - AGx Aluminium Security Spikes |
|---|---|
| Designpreis Deutschland Nomination - patis Desk Partition | |
| 2014 | Good Design Award - AGx Aluminium Security Spikes |
| 2013 | Red Dot Design Award - patis Desk Partition |
| 2012 | Good Design Award - patis Desk Partition |
| Design for Asia Award - patis Desk Partition | |
| 2011 | Designpreis Deutschland Nomination - AG Aluminium Security Spikes |
| Good Design Award - ViK Entrance Hook | |
| 2010 | iF Design Award - AG Aluminium Security Spikes |
| Good Design Award - AReco Baseball Field-Rake | |
| 2009 | Good Design Director's Award - pid Indoor Laundry Wire |
| Good Design Award - AG Aluminium Security Spikes | |
| 2008 | Good Design Award - albase Aluminium Baseboard |
| 2007 | Osaka Industrial Design Center Award - falce Office Partition |
| 2006 | Good Design Award - SOL Window Lattice |
| 2005 | Good Design Director's Award - falce Office Partition |